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Brand Progression.

polo.jpgThe beloved Kanye West once said, "Ralph Lauren was boring before I wore him".  I added this to his collection of ridiculous comments but then I got to thinking.  Everyone loves Polo but it's known for quality over complexity.  Now the Blue Label and Rugby lines are exploring Ralph Lauren's more creative side...Mr. West obviously had a point.  I love the oversized horses and leather patches.  Brilliant.

Mon, October 12, 2009 | link          Comments


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